Garden State Massage Chairs

Garden State Massage Chairs’ welcoming, airy showroom on East Palisade Avenue in Englewood is a place where customers can do something that’s nearly impossible to do when shopping online: try a massage chair before they buy. The showroom features premium massage chairs from brands including Osaki. 

At the center of it all is Flavio Caetano, whose expertise goes well beyond selling chairs. Before taking over Garden State Massage Chairs in 2023, Flavio worked in field installation and service, repairing equipment including treadmills and ellipticals for major retailers. His expertise with massage chairs began with a repair assignment on a machine he had never seen before. “I called the manufacturer,” Flavio recalls. “They explained to me how it worked, and I took pictures of everything so I could compare them before and after repair.”

His curiosity led to a new career. Over the years, Flavio developed a deep understanding of massage chair technology and mechanics. Today, that technical background is one of the things that sets the business apart. Flavio isn’t simply selling chairs. He knows what’s happening inside them.

That matters when a customer is preparing to spend thousands of dollars on equipment they may have researched almost entirely online or by word of mouth. That’s why the showroom experience is built around trying different chairs in person. Customers can take their time, compare models and see how different chairs fit, receiving expert guidance from Flavio about their individual needs. Some stay for an hour or more, and people have even fallen asleep. Flavio doesn’t mind that! There’s no charge for appointments or demos, and no pressure to make a decision before the customer is 100% happy.

That relationship doesn’t end when a sale is complete. Flavio personally handles delivery and installation, as well as repairs, maintenance and expert relocations. Customers can call him directly when they need help. His customer-first approach is central to the Garden State Massage Chairs experience, which is why customers tend to mention Flavio by name in their five-star reviews. As he puts it, “My very best paycheck is my reviews.” For those organizing events, or wishing to test drive massage chair ownership, Garden State Massage chairs also rents the cutting-edge Rebel 4D Massage Chair, singly, in pairs or for a group.

When shopping for a massage chair, Flavio offers three key tips:

Consider your specific needs. Different models have different maximum weight specifications, while others can accommodate very tall or very small users. Some even feature arms that swing open like a door to accommodate medical and accessibility needs.

Check the warranty. This is a sophisticated piece of equipment, so understand what’s covered, from maintenance and repairs to parts and replacement. Knowing your coverage can help you enjoy your chair for years to come.

Try them out. Trying a friend’s massage chair is a great start, but trying several different models with an expert consultant is the best way to find the right fit.

Flavio immigrated from Brazil in 1994 with his wife and children. His journey has not always been easy. He was at work in Lower Manhattan on September 11 and has worked hard to overcome serious health concerns in the years that followed. Life eventually brought his family to New Jersey, where he’s built a great life and business, while nurturing an enduring love of sports. Flavio plays in over-50 and over-60 soccer leagues, as well as practicing Brazilian jiu-jitsu.

Flavio’s story is ultimately about persistence and a desire to leave people and things better than he finds them. The same curiosity that led him to take apart a massage chair he had never seen before helped shape the customer service culture of the business he runs today. That is what makes Garden State Massage Chairs more than a showroom. The chairs are only part of the product. The relationship Flavio builds with his customers is what drives him.

If you’re considering investing in a massage chair, Flavio invites you to make an appointment and come try them out. He’ll be there with his warm, welcoming smile, ready to help you find the right chair and leave happy.